Customer retention and loyalty is highly beneficial and lucrative to your long-term business revenue and growth. Not only that, it is far more expensive to attract new customers than holding on to your existing customers.
Customer loyalty should be a key component in your overall marketing strategy, yet it is often more easily said than done!
One of the best ways to hold on to customers and cultivate loyalty is by regularly keeping in touch and engaged with them. One of the easiest ways to do this is through email marketing which is often touted as one of the most powerful ways to reach your target audience.
Read more about the benefits of email marketing here
If you are starting an email list from scratch, it may feel overwhelming. However there are a few tips that can start you on your way to building an effective marketing list along with a highly engaged audience.
It doesn’t matter if you begin by emailing just a few people. As long as you are offering them interesting and useful content, they will continue to engage and your list will naturally grow over time.
How to Build an Email List From Scratch
1. Create a CTA (call-to-action) on your blog, website or landing page.
This is a sign up form for you customer to ‘opt-in’ to your newsletter, blog or promotional offers
2. Create a pop-up or slide-in for each page of your site.
After a user spends a certain amount of time on your webpage, they can receive a pop-up relevant to the content on that page, or to their behaviour. An example could be an offer for 10% off a particular product they are looking at or a sign up to a newsletter for unique content they are reading.
3. Describe value in your CTA.
To maximise potential sign ups to your email list, tell the customer the value they will gain from signing up, such as discount offers or newsletter content.
Use words such as “exclusive” and “access” to really tempt your customer.
4. Advertise your email newsletter on your social media accounts
If you already have a following on social media, it is worthwhile letting your followers know about it! If they are engaging on your social media, it is likely they will also want to sign up to your newsletter.
Use Facebook ads to target an even wider audience and potential email sign-up.
Need some help setting up your CTA’s and pop ups on your website? Or unsure of how to advertise on social media? Chat to us today for cost effective and powerful solutions.