In the next few years, the digital marketing landscape is set to change drastically. This is especially true for small businesses in Australia who will need to adjust their marketing strategies to keep up with the changing trends. So what should small business owners...
When it comes to marketing and brand recognition, consistency is key! However maintaining consistency in your brand’s content can sometimes be a challenge. Without the right direction, your content will end up with misplaced logos, off-brand messages and wrong...
Whether you’re taking your first steps to set up an online store, or you’re looking to expand your bricks and mortar store to the digital market, this short guide will walk you through everything you need to know about starting an online shop. The good news is...
Customer retention and loyalty is highly beneficial and lucrative to your long-term business revenue and growth. Not only that, it is far more expensive to attract new customers than holding on to your existing customers. Customer loyalty should be a key component in...
Digital marketing refers to marketing campaigns carried out online. This can include email, social media, paid search, web-based marketing, push notifications and apps just to name a few! Digital marketing is often compared to “traditional marketing” which encompases...
If you are interested in Digital Marketing, it is likely that you already have a website and have perhaps tried running a few ads on Facebook. Facebook is great for reaching potential customers, but it is not guaranteed to always be there. Remember when Instagram,...