What is Digital Marketing And How Can It Help My Business?
Digital marketing refers to marketing campaigns carried out online. This can include email, social media, paid search, web-based marketing, push notifications and apps just to name a few! Digital marketing is often compared to “traditional marketing” which encompases...
Why You Need To Include Google Ads In Your Digital Marketing Strategy
If you are interested in Digital Marketing, it is likely that you already have a website and have perhaps tried running a few ads on Facebook. Facebook is great for reaching potential customers, but it is not guaranteed to always be there. Remember when Instagram,...
4 Reasons Why Email Marketing Should Be A Key Part Of Your Digital Marketing Strategy
In this fast paced digital world, email is often mocked as an outdated form of marketing from a bygone era. Yet in reality, people are engaged with emails more than ever! Email is now consistently cited as the marketing channel that delivers the highest ROI (Return on...
The Difference Between SEM and SEO, Explained by a Marketing Expert
Search engine optimization (SEO) and search engine marketing (SEM) are both techniques to get people to find your website. But what exactly is SEM? What is SEO? What is the difference between them? I’m here to explain exactly what SEM and SEO are and why they are both...
