How To Build Your Email Marketing List

How To Build Your Email Marketing List

Customer retention and loyalty is highly beneficial and lucrative to your long-term business revenue and growth.  Not only that, it is far more expensive to attract new customers than holding on to your existing customers. Customer loyalty should be a key component in...
What is Digital Marketing And How Can It Help My Business?

What is Digital Marketing And How Can It Help My Business?

Digital marketing refers to marketing campaigns carried out online. This can include email, social media, paid search, web-based marketing, push notifications and apps just to name a few! Digital marketing is often compared to “traditional marketing” which encompases...
The Difference Between SEM and SEO, Explained by a Marketing Expert

The Difference Between SEM and SEO, Explained by a Marketing Expert

Search engine optimization (SEO) and search engine marketing (SEM) are both techniques to get people to find your website. But what exactly is SEM? What is SEO? What is the difference between them? I’m here to explain exactly what SEM and SEO are and why they are both...
Top Digital Marketing Trends to watch for 2022

Top Digital Marketing Trends to watch for 2022

The world of digital marketing moves at neck breaking speed. Just as we get used to doing something a certain way, there is an update, the algorithm changes or a new social media platform pops up. It is difficult to stay on top of all the changes, but to stay relevant...
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