In this fast paced digital world, email is often mocked as an outdated form of marketing from a bygone era. Yet in reality, people are engaged with emails more than ever!
Email is now consistently cited as the marketing channel that delivers the highest ROI (Return on investment). If your business is not currently using email as part of the marketing mix, it is definitely worth considering. Here are just a few reasons of why email marketing is so popular and seen as one of the most effective marketing channels:
1. Cost effective
Email marketing gives you the opportunity to communicate with your customers en masse at a very low cost. There are many email marketing software platforms such as Sender or Mailchimp that allow you to set up email marketing campaigns free of charge. Platforms such as these allow you to put together very professional and good looking html emails and send out to your database for free.
2. Personalized
Email marketing allows you to easily segment your customers based on their interests and demographics and send them highly personalised content. From there, you can craft a subject line and heading that will appeal to your customer. You should address the customer by their name preference and the email content should be valuable to your audience. You will either need to provide your customer with information that is useful to them, or offer them a discount or promotion that is tailored to their needs.
The average person receives roughly 100 emails during a normal work day. The key is to stand out amongst all those emails with a tailored message that your customer will want to click on.
3. Easy to measure
Another great benefit of email marketing is that it is very easy to track how well a campaign went. Most email marketing software platforms allow you to track open, click-through and conversion rates. This type of tracking makes it easy to see what type of marketing messages are annoying or resonating with your audience by seeing exactly how many are opening the email and then clicking through (or not) to your website.
4. Reach an engaged audience
A huge benefit of email marketing is that it is one of the only marketing channels that customers actually ask to hear from you. Your email campaigns will reach customers that have signed up to your newsletter subscription or via other opt-in channels.
As long as you are sending this audience personalised and engaging content, your email marketing campaigns will likely yield stronger results than other marketing channels such as radio and tv ads.
So don’t be afraid to give email marketing a go in 2020. Don’t forget, if you need advice or help implementing and setting up an email campaign, contact us for cost effective and powerful solutions.
