What Is A Brand Style Guide And How Can It Benefit Your Business?

Feb 22, 2022 | Blog, Digital Marketing

When it comes to marketing and brand recognition, consistency is key! However maintaining consistency in your brand’s content can sometimes be a challenge. Without the right direction, your content will end up with misplaced logos, off-brand messages and wrong colours. These errors could end up ruining your brand’s integrity.

How can you ensure that your content is always on brand? The best way to establish consistent branding is to create a brand style guide – and use it!

 

What is a brand style guide?

A brand style guide is a document outlining your brand identity. It should include your brand logos, colours, fonts, and ‘brand voice’ to help you present a consistent brand to your customers everytime you create content.

 

What are the benefits of creating a brand style guide?

  • Better brand recognition
  • Quality control
  • Consistent messaging

 

Style guides in action! A real-life example of how a style guide was used to improve a print ad:

BEFORE:

AFTER:

Style guides can be used to create content across all mediums – from print, to digital media to outdoor signage and more!

Ultimately, if you want to create a successful brand, you will need a style guide. It is a good idea to seek professional help when first creating a style guide. At Easyaz, we can make your business design ideas or preferences work across a variety of formats – promoting your vision and communicating your message.

When you work with us to create your style guide you know you can rely on a fully experienced and attentive team who will listen to your business’ goals. We can create your company style guide that will make an awesome first impression, build trust and provide instant recognition with your customers.

Ready to make your style guide come to life? Contact us today!

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