Merchandising is one tool in the marketing arsenal that is sometimes overlooked – which is unfortunate, given its high-value means of making an impact. When used successfully, merchandising can establish a powerful, personal and long-lasting experience between a brand and the consumer.

Merchandise, when done well, creates an emotional link between brand and customer allowing a business to convey their vision and message to the world via their loyal customer base rather than traditional media.

Perhaps now more than any other time in marketing history, it is critical for brands to not just personalize their communications to their target audiences, but to personalize their selling experiences as well; merchandising allows you to do this effectively in a customer friendly way – everyone likes to get something for nothing!

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