If you are interested in Digital Marketing, it is likely that you already have a website and have perhaps tried running a few ads on Facebook.
Facebook is great for reaching potential customers, but it is not guaranteed to always be there. Remember when Instagram, Facebook and Whatsap went down for almost a day in 2021 because they had to manually reset their servers? These platforms are not immune from problems and outages happening again in the future. Furthermore, not all of your customers will be using Facebook and Instagram so you are missing out on potential leads and sales.
Therefore, it is always a good idea to diversify your digital marketing strategy. If you’re not already using Google ads, check out the article below to find out why you really should!
What is Google Ads?
Google Ads can place ads in both the results of Google search engine results and other non-seach websites, mobile apps and videos.
Do I really need Google Ads?
Perhaps your website already ranks highly in Google search, SEO is fantastic however it never guarantees a top spot in the Google search pages. Not only do new websites pop up all the time, the Google algorithm is continually changing and you need to
Furthermore, competitors are able to run ads on your business name. When they do this, they are boosted to the top position on the Google search page and acquire your potential customers.
It is always a good idea to have a mixture of organic and paid search to gain maximum exposure and return on investment. A Google ad almost guarantees you will be in the top position on a search, as well as shown on other websites that your potential customers may be on.
Google ads are also relatively quite cheap to advertise your business on the prime real estate that is Google search. You also have the power to choose your advertising budget and pause the ad whenever you need. You will never go over your budget cap.
When should you start using Google Ads?
If you’re not on Google ads yet, then today is the best time to start! Digital marketing should be customer led, therefore you need to go where your customers like to shop. It is pretty likely that the majority of your customers will use Google as part of their online shopping process. Google is where people will search what to buy, where to buy and what to do.
Not sure where to start or how to set up Google Ads? Chat to us about setting up a cost effective digital marketing strategy for your business