Web Design
& Digital
Marketing
At Easyaz, we offer customized web design and digital marketing services that are tailored to meet the unique needs of each business we work with. In order to help you achieve your online goals, it’s important to understand our key terms and the overall process.
1. Key terms to understand
Before beginning the process, it’s important to understand a few key terms including the following:
Digital marketing
Marketing your business through different digital channels, such as social media, SEO, email marketing, PPC advertising, and other tools to help promote your brand and reach your target audience.
Organic SEO
A process of optimizing a website to improve its rankings and visibility in search engine results pages, without using paid advertising.
Domain name
The unique name that identifies your website, such as www.easyaz.com.au, which is used by website visitors to access your website.
Web hosting
A service that allows your website to be published and be accessible via the internet, by providing servers and systems to store your website data.
Keywords and meta data
essential for optimizing your website for search engines. They can help improve visibility on search engine result pages and grow organic traffic. Using them properly is key in ensuring that your website appears in relevant search results and is indexed by search engine algorithms.
Target audience
refers to the specific group of consumers that an organization is trying to reach with its digital marketing efforts. By understanding and identifying their target audience, organizations can create more effective campaigns that speak directly to their needs and interests, resulting in higher engagement and conversions.
Pay per click advertising (PPC)
A method of advertising in which advertisers pay each time a user clicks on one of their ads, which typically appear at the top of search engine results pages.
Google Analytics
A web analytics service offered by Google that track and reports website traffic, audience behavior and performance.
Call-to-Action (CTA)
A marketing term referring to buttons, links, or images that prompts visitors to take specific actions, for example Book now, Shop now, Download e-book.
Responsive Design
A design technique that makes websites adaptable to different screen sizes and devices, improving user experience across all platforms.
2. Getting your quote
Our web design and digital marketing services are tailored to the unique needs of each business. Therefore, we generate a custom quote based on your needs for each project. To get started with Easyaz, we recommend reaching out to us via email, phone, or our website’s contact form by providing more details on your project. Once your quote is ready, we’ll reach out to you.
3. Approving your quote
Once you receive our customized quote, it’s time to review and approve it. If you have any questions, please don’t hesitate to ask. Once you’re satisfied with the quote, you’ll need to approve it before we can begin the web design and digital marketing processes.
4. The web design process
If you’re in need of a website or need to update your current website, Easyaz can help. Our web design process includes the following steps:
- Discovery: Understanding your business objectives, target audience, competition, and online presence to identify areas of improvement and growth.
- Planning: Developing a customized strategy to address your specific needs and goals, which will involve creating a design and user experience tailored to the customer journey.
- Execution: Once the strategy is established, our development team will begin working on building, designing or revising your website. We can do this on our servers so your current website is not impacted and will send you the online line to review and approve. When your website is approved, we can move it to its own hosting platform, referred to as “going live”. If you already have an existing website at this point, we will update it with the new design. This process may take a couple of days and requires testing and checking for optimal performance. We suggest doing this when traffic is low to minimize any negative impact on your website.
- Analysis: Following the website launch, we can also be engaged to analyze and optimize the site’s performance to maximize the visitor experience, speed, and engagement.
5. The digital marketing process
Easyaz offers a range of digital marketing services to help you fully realize your online presence. Our digital marketing process includes:
- Discovery: Understanding your business objectives, target audience, competition, and online presence to identify areas of improvement and growth.
- Planning: Developing a customized strategy to address your specific needs and goals by leveraging the appropriate tools such as Social media, SEO, PPC, email marketing, and other channels that suit your business.
- Execution: Once the strategy is established, our marketing team will begin working on rolling out one or more digital marketing campaigns.
- Analysis: We will continually analyze your campaigns and KPIs to optimize your campaigns’ performance and fine-tune future campaigns to maximize the ROI.
6. Payment
Payment can be made via bank transfer, direct debit, or using our secure online payment portal which accepts all major credit cards. We require a 50% deposit upfront before work begins, with the balance due upon completion of services.
At Easyaz, we pride ourselves on continuous improvement and offer value-added services that put your success first. We’ll help you achieve your online goals, whether you need a website, digital marketing services, or a combination of the two.
