Whether you’re taking your first steps to set up an online store, or you’re looking to expand your bricks and mortar store to the digital market, this short guide will walk you through everything you need to know about starting an online shop. The good news is...
Customer retention and loyalty is highly beneficial and lucrative to your long-term business revenue and growth. Not only that, it is far more expensive to attract new customers than holding on to your existing customers. Customer loyalty should be a key component in...
Whether you are planning a trade exhibition show, a community event, music festival or gala dinner, organising an event can be stressful! From fussy clients and demanding talent, to freak weather events, you never know what might be thrown at you in the lead up and...
Digital marketing refers to marketing campaigns carried out online. This can include email, social media, paid search, web-based marketing, push notifications and apps just to name a few! Digital marketing is often compared to “traditional marketing” which encompases...
If you are interested in Digital Marketing, it is likely that you already have a website and have perhaps tried running a few ads on Facebook. Facebook is great for reaching potential customers, but it is not guaranteed to always be there. Remember when Instagram,...
In this fast paced digital world, email is often mocked as an outdated form of marketing from a bygone era. Yet in reality, people are engaged with emails more than ever! Email is now consistently cited as the marketing channel that delivers the highest ROI (Return on...