So you have a website…
now how do you
Get Traffic
to visit it?
Organic traffic
Organic traffic relies on the content of your site and the free promotion you do via links from other sites, social media posts and physical promotion (eg website on a bumper sticker, a brochure, a sign or a business card)
Paid traffic
Paid traffic comes via platforms like Google, YouTube, Facebook and Instagram. You need an advertising account set up, and then can create Campaigns, and within these you can create different adverts and sets of adverts.
Organic Traffic
Organic SEO (or Search Engine Optimisation) is the art of setting up your website, and outside links to your site, to generate ongoing traffic WITHOUT paying for every lead (or “click”).
Organic website traffic is very valuable to a business as it is ongoing. It does however, take time to build up, and there are certain tricks to ensuring that your website is configured in a way that it naturally appears in Google searches.
Organic SEO is a process of encouraging Google to think good thoughts about you, and therefore show your site more often to the right people. It’s not as controllable as paid advertising, and Google may not always (or quickly enough!) show your site to the audience you are targeting, or as frequently as you would like. So whilst organic search engine optimisation is great because once set up there are no ongoing costs, its also harder to drive a fast response.
We recommend a combination of organic and paid options to maximise your advertising investment. Talk to us about the best mix for your business.
Partner with Easyaz and supercharge your Organic Traffic!
Content Writing
We can write and edit your content to improve your SEO
Directories
Improving your backlink scores by submitting your site to suitable directories
Google maps
Ensure your business is listed correctly on Google Maps
lead generation
Creating funnels to nurture your leads from enquiry to purchase
Paid Traffic
The main advantages to this kind of advertising is that it’s:
- INSTANT – you can be live within a couple of hours and appearing on page 1 of Google on your search terms
- TARGETABLE – you can identify geographic, demographic or online behaviour characteristics and set the adverts to show to those people specifically, rather than “anyone on the internet”.
- ACCOUNTABLE – you can track the success of these campaigns by seeing how many clicked, what demographic they were in, where they went on your website, what they purchased etc. You can even use this information to send out a second advert to them (for example people who clicked on your advert ,but didn’t make it to the checkout to purchase an item).
The main disadvantage of this type of advertising is that you pay for every “click” on the advert, regardless of if it results in a sale.
As there are many more people browsing than buying, a conversion rate of 2-4% is quite normal, so needs to be factored into your budget.
The GOOD NEWS though, is that you can control your budget with all these advertising mediums, so you could run a campaign for 1 week spending only $5 a day maximum in clicks (total cost $35), or 1 month spending $50 a day maximum (total max cost $1550).
It all depends on how much return you need to get to make the spend worthwhile (your Return on Investment or ROI). And if the campaign goes well, you can increase the budget to get more sales. You can even Pause or Cancel it at any point, so you have a lot of control over costs.
Compare that to a typical “Heres my card” advert in the newspaper – often a 6 week commitment at $75 a week (total cost $450), and no way of tracking who is reading it or if the leads generated even came from that advert.
Paid Advertising Strategy
It is important to understand what stage your marketing process is at when considering a pay per click campaign. We can help you plan your campaigns to ensure you maximise your ROI.
Understanding the Company, Your Brand and Your Goals.
Creating your target market and understanding what that market wants to achieve.
Understanding who your competition is and what they are doing.
Testing the performance of different campaigns and adjusting each one to maximize ROI.
Not sure what kind of advertising is best for your online business?
