So was the printing press and mass communication a few hundred years back and because it works so well, it is still with us today. It can only be ignored at the peril of your marketing campaign and communications!
Paper and print are tactile mediums which allow a multitude of options for designers to create beautiful, eye catching pieces of work that will attract your audience and customers in a way that is simply not possible with digital media alone.
but ultimately, neither can replace the other. Both hold an important place in rounded, effective communications and promotion. By incorporating printed media into a campaign mix you can maximise impact, reaching more people and cutting through clutter in a world where ‘information overload’ is all too familiar. It also provides a ‘real world’ point of context for many campaigns that only exist online holding an important place in communications.
A campaign that utilises digital and printed media well, will increase response rates and ensure your message is received loud and clear across multiple channels. By directing people to your online message through to reinforcing campaign ideas, the role of printed media may have changed, but is in no way redundant; even America’s last president used print – the poster – to help win the election!